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Star Wars PRINCESS LEIA ORGANA THE POWER OF THE FORCE ACTION FIGURE 1995

Star Wars PRINCESS LEIA ORGANA THE POWER OF THE FORCE ACTION FIGURE 1995

$32.99 USD
$32.99 USD
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In 1995 and 1996 Kenner/Hasbro released the first full series of Star Wars action figures since the original Power of the Force line from 1984.  This POTF collection, now nearly 30 years old was part of Kenner-Hasbro's Lucas Arts Licensing agreement before they warded the permanent license in 1997-1998.  Many toy companies went on to create expensive proposals to Lucas Arts including two toy companies I worked for, Toy Biz Inc and Playmates Toys. 

In the long run the incumbent won the license as Hasbro bought not only Cincinnati-Based Kenner Toys, but San Francisco-based Galoob Toys which were both early licensees and there was even a rumor that George Lucas himself had invested in Galoob Toys in its time before they joined with Kenner to become one of Hasbro's many company brands and leading it to become one of the biggest toy companies in Toy Industry history.

I bought this Princess Leia and many others at the Queens NY Kay-Bee Toys the week it came out.  If you notice, Princess Leia was not photographed as part of the collection.  The back photo was taken before the Princess Leia was ready and approved for production so this is a rare RED card without the Leia photo included in the ensemble toys photo on the back.  The subsequent versions of this card had a new photo which included Leia.  This series also marked the moment when Kenner decided to make the figures in action poses and move production from Hong Kong to Mainland China.
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